Welf Ludwig

Enterprise Account Executive

Ten years closing six and seven figure deals into pharma, biotech, and regulated manufacturing. Long cycles, technical buyers, multi-stakeholder decisions. CS degree, former implementation consultant, now a top enterprise seller who builds his own tools.

I also build AI systems. I designed and deployed a sales intelligence system to my team at MasterControl: a signal engine, a Claude plugin marketplace, and a memory layer that gives AI full deal context.

Proof snapshot

  • #1 global seller at MasterControl in 2024 and 2025 (206% and 182%)
  • Presidents Club five consecutive years: 2021 through 2025
  • First rep to exceed $1M ACV in manufacturing product line
  • Never missed quota across 10+ years and three companies
  • Built and deployed an AI sales intelligence system adopted by 6 team members

Background

Technical depth and relationship skills in one package. CS degree, started in consulting, moved into enterprise sales.

Sold MES, eBR, and QMS systems across the full spectrum: cell and gene therapy startups building first GMP processes through to top five global pharma running multi-site, multi-year programs. Every deal required navigating multi-stakeholder buying committees spanning QA, IT, Manufacturing, and executive leadership, building consensus across groups with competing priorities.

At Tulip, I helped define how a highly flexible, under-specified product could be sold and deployed in regulated life sciences. The platform could be used in many ways. The challenge was turning open-ended capability into validated, production-ready outcomes that enterprises could trust.

At Körber Pharma (PAS-X MES, used by 17 of top 30 global pharma), worked up from consultant to Head of Sales, Americas. Led top performing region globally.

Built lighthouse accounts that became company references. At MasterControl, closed AbbVie for clinical manufacturing supply. At Körber, closed Gilead's Kite for cell therapy manufacturing of Yescarta, one of the first commercially approved FDA cell therapies.

At Tulip, first AE in life sciences. Built vertical from zero. Six-figure ARR deals into validated environments.

At MasterControl: first rep to exceed $1M ACV in manufacturing. #1 globally in 2024 and 2025. 206% in 2024, 182% in 2025. Presidents Club five consecutive years. All net new logos.

AI Native

I build the tools I sell with. These are production systems, not side projects.

Sales Intelligence System
Deployed to team

Three components I designed and deployed to MasterControl's enterprise sales team. (1) Signal engine that ingests 10+ data sources and surfaces reasons to reach out. (2) Claude plugin marketplace with skills that assist sellers with research, prospecting, discovery, deal coaching, quoting, demo prep and outreach. (3) Memory layer that gives AI persistent context across accounts, deals, and conversations. Adopted by 6 team members.

RegDataLab.com
Product

FDA regulatory data intelligence platform. Real-time signal tracking across inspections, 510(k) clearances, recalls, and adverse events. Built from internal tooling into a standalone product.

regdatalab.com
RunSales.ai
Consulting

AI sales systems consulting. Designing and deploying custom AI sales systems for enterprise teams. Revenue process design, connected data systems, campaign automation, and team enablement.

runsales.ai
Utah Parking Alerts
Micro SaaS · 320+ users

Real-time ski resort parking alerts for Utah. Live canyon conditions, lot status, and notifications. 320+ active users. Built, shipped, and maintained as a solo project.

parking.powderlogic.app

Work History

MasterControl

2021 to Present

Enterprise Account Executive

Quality and manufacturing software for regulated industries. #1 globally in 2024 and 2025. 206% in 2024, 182% in 2025, ranked first of 40+ reps. Presidents Club five consecutive years. $200K to $900K ACV deals, 6 to 24 month cycles.

"Welf is our first rep to sell more than $1M in ACV. Welf has worked hard building his pipeline, working with prospects and customers and getting deals closed."

David Edwards, CRO

Körber Pharma

2020 to 2021

Head of Sales, U.S.

Returned to lead U.S. sales for PAS-X MES. Managed enterprise accounts and sales team across North America. Best performing region globally.

Tulip Interfaces

2019 to 2020

Account Executive

First AE in the life sciences vertical at a Series B no-code manufacturing platform. Sold and implemented a product that was still being built into validated environments, working directly with customers to define requirements and close gaps. Closed six-figure ARR deals and initiated POCs with top global pharma organizations including Novo Nordisk. Built pipeline entirely through self-sourced prospecting.

Körber Pharma

2012 to 2019

Consultant → Solution Consultant → Enterprise Account Executive

Manufacturing software for pharma and biotech across EMEA and North America. Three promotions over seven years. Exceeded quota five consecutive years.

"Welf has a wealth of knowledge in the Life Sciences industry. His background as a consultant prior to joining sales is a big asset to the client as he could be a true trusted advisor on both the business and technical side."

Samantha Zoleta, Digital Transformation Leader

Education

Rutgers University

B.S. Computer Science, Minor in Philosophy

Contact

Based in Salt Lake City. Open to relocate to San Francisco or New York.

Dual citizen: United States and Germany.

Bilingual: English and German, native proficiency.