I work in environments where software decisions carry real consequences.
For the past ten years, that has meant selling complex systems into regulated industries like pharma, biotech, and manufacturing. Long sales cycles. Technical buyers. High trust requirements. The cost of getting it wrong is not churn. It is audit failure, product loss, or operational shutdown.
Alongside that work, I build AI systems to support real workflows, including my own.
I have spent a decade in enterprise sales for quality and manufacturing software used in regulated environments.
The work involves multi-stakeholder decision processes, regulatory constraints, and sales cycles that often run 6 to 24 months. Buyers are engineers, quality leaders, manufacturing operators, IT, and executives. Trust is earned slowly and lost quickly.
Selling in these environments teaches discipline. You learn to be precise about claims, conservative about capability, and clear about risk. You learn that adoption matters more than demos, and that credibility compounds over time.
At MasterControl, I lead enterprise sales for quality & manufacturing SaaS solutions. I was the first representative to exceed $1M in the manufacturing product line. 200%+ quota in 2024, ranked #1 among 40 reps. On track to finish #1 again in 2025. Typical deal size $200K to $900K ACV.
I rebuilt my entire sales workflow on Claude Code. My voice, my methodology, my best practices, all automated with human-in-the-loop agentic guidance.
But it's not just work. I've built Minecraft servers for my kids, optimized my wardrobe, restructured my file system, created a 90% automated Etsy store for audiobooks. I have multiple Claude Max subscriptions and API keys running.
I want to help other people see what's possible with these tools. And I want to work with people who are just as obsessed.
I build tools to solve problems in my own workflow and to learn what works when AI meets real operational constraints.
My daily sales workflow running inside Claude Code. Research, discovery, prospecting, deal coaching, risk identification, email drafting, intake. 15+ skills built around my actual methodology. Supports judgment. Doesn't replace it.
View on GitHubThe SaaS version of Agentic Sales Framework. Built to bring the same workflows to sellers who don't live in Claude Code.
View productAccount enrichment and prioritization system (think Clay). Ingests account lists, deduplicates, enriches, and ranks by fit, intent, and strategic relevance. SEC filing downloader, G2 review scraper, FDA inspection scraper, job posting scraper, data normalizer.
Better prioritization creates more leverage than more activity.
Real-time Utah ski resort recommendations based on traffic, weather, and canyon conditions. Fetches live data, scores resorts, sends email alerts for canyon closures and overnight snowfall.
Built to explore data freshness, reliability, and uncertainty in noisy environments. The data was never clean. That was the point.
View projectFrom selling software into regulated industries and building AI systems myself:
The limiting factor for AI adoption in most organizations is not capability. It's trust. Trust comes from transparency about what the system can and cannot do, clear human oversight, and a track record of reliability.
The same model can be helpful or harmful depending on how it's deployed. The tech works. Getting organizations to adopt it is the hard part.
The gap between "works in a demo" and "works reliably in production with real users" is enormous. I've seen this pattern across every enterprise software category.
Organizations that deploy AI carefully build durable trust with their users and customers.
2021 to Present
Enterprise Account Executive
Quality and manufacturing software for regulated industries. #1 globally in 2024. Presidents Club 2021–2024. 6 to 24 month sales cycles.
"Welf is our first rep to sell more than $1M in ACV. Welf has worked hard building his pipeline, working with prospects and customers and getting deals closed."
— David Edwards, CRO
2020 to 2021
Head of Sales, U.S.
Returned to lead U.S. sales for PAS-X MES. Managed enterprise accounts and sales team across North America.
"Welf has a wealth of knowledge in the Life Sciences industry... His background as a consultant prior to joining sales is a big asset. He's a true trusted advisor on both the business and technical side."
— Samantha Zoleta, Digital Transformation Leader
2019 to 2020
Account Executive
First AE in the life sciences vertical at a Series B manufacturing operations platform. Closed six-figure ARR deals and initiated POCs with top global pharma organizations. Built pipeline entirely through self-sourced prospecting.
2012 to 2019
Consultant → Solution Consultant → Enterprise Account Executive
Manufacturing software for pharma and biotech across EMEA and North America. Three promotions over seven years. Exceeded quota five consecutive years.
"Extreme dependability and competence is what comes to mind when thinking of Welf. I saw him develop from a junior sales consultant to a key driver of complex enterprise software selections."
— Marc Puich, Sales Leader
B.S. Computer Science, Minor in Philosophy
Based in Salt Lake City. Open to relocation.
Dual citizen: United States and Germany.
Bilingual: English and German, native proficiency.